Building the Future of Search
With over 16 years of marketing expertise, I don't just follow algorithms—I predict them.
Hawk Marketing was founded on a single principle: providing elite-level, technical SEO and Digital PR without the agency bloat. My background as a qualified Barrister and Solicitor provides a unique, high-pressure analytical approach to search engine dominance.
Barrister & Solicitor (LLM)
16+ Years iGaming
Building the Future of Search
With over 16 years in the iGaming SEO trenches, I don't just follow algorithms—I predict them.
Hawk Marketing was founded on a single principle: providing elite-level, technical SEO and Digital PR without the agency bloat. My background as a qualified Barrister and Solicitor provides a unique, high-pressure analytical approach to search engine dominance.
In the age of AI Search (AEO), SEO is no longer just about matching keywords. It is about Entity Validation. I help brands establish themselves as recognized authorities in the Knowledge Graph, ensuring AI models like GPT-4 and Google Gemini recommend your brand first.
I graduated in law in 2008 and qualified and worked as a barrister and solicitor both in Canada and England and Wales specializing in Internet Law. After relocating to London in 2009 I co-founded SEO agency High Click and helped to grow the agency client list across dozens of clients.
After working in-house in London as Head of Search for Dennis Publishing I moved to Gibraltar to join startup iGaming company Lottoland helping to grow the company from a small startup in lottery betting to an internationally known brand with several hundred employees.
I developed cutting-edge SEO strategies which helped Lottoland to outrank bigger and more established competitors in lottery casino and sportsbook. I was an early adopter of Digital PR and I appeared in many national and regional newspapers as Lottoland's official spokesperson.
In 2026 I founded Hawk Marketing and moved into full-time freelance SEO consultancy. I now deliver specialist SEO services independently to support the organic search growth for operations in multiple markets and industries.