17+ Years iGaming Expertise
I help brands build better organic and AI search rankings through Digital PR, high-authority Link Building, and AI Search Optimization.
Core Expertise
Optimize your brand's footprint helping you to earn more citations and recommedations from AI models while improving your brand sentiment.
Read MoreEarn high-authority media placements on sites that AI cite to boost rankings and AI Search recommendations, organic traffic, and build brand trust.
Read MoreOuteach to relevant, high authority websites which AI models cite in your niche for links that improve SEO and AEO rankings at a better price than an agency.
Read More
With 17 years experience in SEO and 13 years scaling an iGaming startup into an international brand, I provide better than agency results with a freelancer's agility for a better price by cutting out the middlemen.
Best Price: Most SEO agencies outsource much of their work to smaller overseas agencies often leading to corners being cut and lower quality links less likely to pass value. I manually outreach and arrange the most authoratative links which are the most relevant to your industry for the best price.
AI-Cited Websites :I am not paying for links with outdated lists. I find the most relevant websites which are being cited by AI for prompts about you niche and manually secure placements improving both your AI recommendations and SEO rankings.
No Pass-offs: You work with a 16+ year expert, not a junior account manager. I do all the work myself and am not subcontracting or passing off to anyone else.
Human Content: You are not paying for middlemen or AI automated link building and content. I secure high-authority, relevant placements with articles which add information and pass value.
The Strategic Framework
Scaling in markets like India, Africa, and Canada requires more than just translation; it requires cultural and regulatory alignment. Having led growth strategies for Lottoland across these specific regions, I focus on localizing the 'Entity'. This involves securing region-specific media placements that AI models recognize as local authorities and navigating the unique mobile-first search behaviors prevalent in those territories.
Standard tools like Ahrefs or SEMrush only tell part of the story. I use Python for custom data extraction and automation to identify patterns in Large Language Model (LLM) citations. By automating the analysis of thousands of search results, I can pinpoint exactly where your brand is missing from the 'Knowledge Graph' and prioritize the technical fixes that will yield the highest ROI for your organic revenue[cite: 1].
Yes. In the iGaming and E-commerce sectors, the journey often moves from web search to app download[cite: 1]. My experience includes leading multi-channel search strategies where ASO is treated as an extension of SEO[cite: 1]. We ensure your app’s metadata, reviews, and conversion signals are optimized to capture intent from both Google Play/App Store and AI-driven mobile recommendations[cite: 1].
Ownership of a multi-million pound annual budget requires a ruthless focus on performance marketing and ROI[cite: 1]. My background allows me to allocate spend across SEO, Digital PR, and Paid Media with the precision of a growth leader[cite: 1]. I don't just 'spend'—I invest in the channels that provide the most defensible market share and the highest long-term customer lifetime value (LTV)[cite: 1].
I hold certifications in IBM AI Development and n8n AI Agents[cite: 1]. I build custom AI automations to handle the 'heavy lifting' of SEO—such as real-time content gap analysis and automated Digital PR outreach tracking[cite: 1]. This ensures that your strategy is powered by the latest AI-driven efficiencies while maintaining the high-quality, human oversight necessary for brand safety[cite: 1].
In the age of digital regulation, 'compliance is a competitive advantage.' My LLM in Internet Law & Policy informs every technical SEO decision[cite: 1]. Whether it’s navigating GDPR/Privacy requirements or ensuring your site meets the strict 'E-E-A-T' standards required for YMYL (Your Money Your Life) niches, I ensure your search strategy is as legally sound as it is commercially aggressive[cite: 1].
Yes. Having managed and mentored multidisciplinary teams across SEO, content, and social media, I understand that long-term success requires internal buy-in[cite: 1]. I provide workshops on AI-powered performance ads and technical SEO frameworks to upskill your junior SEOs and content writers, ensuring your entire organization is aligned with current search reality[cite: 1].
I reject the 'content for content's sake' model. Leveraging my experience in high-traffic digital publishing (Dennis Publishing), I focus on 'Information Gain'[cite: 1]. This means every article or landing page we build must provide unique data, insights, or a perspective that doesn't already exist in the search results[cite: 1]. This is exactly what AI models and Google's helpful content algorithms are looking for[cite: 1].
Get in touch to discuss your strategy