Uplift Your AEO & SEO Results & Revenue

Most agencies work from “link lists,” and because they rarely gatekeep who they sell to, search engines like Google eventually devalue those links. The sites may show decent vanity metrics like Domain Authority, but they pass little ranking value: wrong niche, poor content, and a link shoe-horned in. Many are part of PBNs or link farms that don’t rank for anything or hold a real audience, and modern search engines recognise and discount them. My approach is different — I don’t use lists. I use Python-driven analysis to identify the exact sites currently cited by AI models (Gemini, GPT, Perplexity, Claude) in your niche, then earn placements on those “seed sites.” That satisfies traditional SEO and builds your AEO authority at the same time.

Traditional SEO is about ranking in a list of blue links, but search behaviour is shifting toward answer engines. If your brand isn’t in the model’s citation pool, you’re invisible to a fast-growing share of users. My dual-track approach keeps you dominant in traditional search while making you a recommended source in AI-generated answers.

In regulated industries like iGaming, most SEOs guess at compliance. As a dual-qualified Barrister & Solicitor, I read Google’s Quality Rater Guidelines the way I’d read a legal framework — precisely. That lets me build E-E-A-T strategies that are both legally defensible and algorithmically robust.

I use them for baseline data, but standard tools lag the AI-search reality by months. My edge is custom Python scripts and n8n workflows that read real-time LLM outputs to see who is actually winning “share of model.” I don’t just track rankings — I track referential authority.

I led organic acquisition for Lottoland across multiple English-speaking markets — the UK, Ireland, Malta, India and Canada — owning monthly budgets of up to €70,000 and navigating some of the most aggressive, heavily regulated search environments anywhere. This isn’t theory; it’s a track record built on high-integrity acquisition rather than volume.

Google and the LLMs now reward information gain — new, unique facts not found elsewhere. From years working alongside editorial teams in digital publishing, I move clients away from commodity content toward research-backed assets that AI models are compelled to cite as primary sources.

I’m an IBM-certified AI Developer, so instead of manual spreadsheets I deploy custom AI agents to monitor technical health, schema accuracy and competitor movements around the clock. That frees my consulting hours for high-level strategy and high-impact outreach.

Success isn’t ranking #1 for a vanity term. It’s incremental organic revenue and share of model. My reporting ties AEO and SEO work directly to depositors and customers, so every pound of budget is measurably outperforming the competition’s traditional spend.